Another featurette from Ridley Scott’s upcoming sci-fi thriller Prometheus is available for viewing. As excited as I am for the film, and in light of my peculiar adoration of Michael Fassbender, the temptation is to jump all over it and begin salivating. However, I think I’ve reached the saturation point of hype. If I watch any more promotional material, my enthusiasm may begin to diminish. I am, in a sense, hyped out.
A friend of mine is in a similar situation with The Avengers. I offered to link him the latest clip of a conversation between Bruce Banner and Natasha Romanov, but he politely declined. There’s simply so much hype out there that maintaining a heightened level of enthusiasm gets exhausting after a while. I’m sure the film will be fun, but it’s entirely possible that there’s too much hype getting built up around it.
As positive as “the buzz” may be for these films, there’s that little part of me that warns me about something being over-hyped. More than once, especially in films and video games, a hot new title has been hyped all over the place only to ultimately disappoint its would-be fans once released. Only the most ignorant and wide-eyed optimists can ignore such cautionary tales and believe that whatever it is that’s being hyped will be 110% awesome.
Then again, despite not watching further promotional material, these films are still being discussed. So perhaps the hype has done its job already? It’s difficult to say. There may not, in fact, be such a thing as too much hype. I’m not certain. I’m not in marketing. I always feel a bit odd shilling things I do, but I guess I need to get over that if I intend on selling my writing.